While I don’t do it as much as I want to, I love shopping at small independently-owned businesses and am often in awe of how the owners manage to get it all done. So I’m starting a Lovely Small Business series which will ask seven questions to owners of small businesses that I love. If you ever have a suggestion of a business you think is worth a mention, please share!
To kick off the series is one of my favorite online children’s retailers, Sunday in Color. Have you heard of them? If not, you should. As my nearest and dearest know I’m a huge fan of colors and patterns, which Sunday in Color joyfully embraces, and it’s impossible to peruse their online shop and NOT feel happy. It seriously makes me want to be a kid again. Or get all that stuff for my kids who you know won’t appreciate it as much as I would.
Sunday in Color was started by the lovely (and French) Sonia Imbert, who lovingly selects the most delightful finds from polka-dot animal bookends (sold out, alas) to the most adorable handcrafted stuffed mice in a box (this coming from a mouse hater), to cheerful bunting that would brighten up any nursery. What an amazing job, right? If you’re ever on the hunt for unique children’s gifts, you’ve found your one-stop shop. And now, without further a due, let’s learn a little more about Sonia.
1) What motivated you to start your own business ? And why this particular online shop?
I am French and I moved from Paris to San Francisco 3 years ago. I was 6 months pregnant at this time. San Francisco is a perfect city to launch your own business. People are very positive and are not afraid of undertaking new things. In addition having a business at home allows you to stay with your kids a little more. I chose kids decoration because kids stuff are fun, colorful and happy. I think in the US the demarcation girls / boys ( pink / blue ) is very strong and I wanted to offer something different. I love colors, dots and bright prints for boys and girls.
2) What were you doing in your previous life ?
I was a communication specialist in the medical / insurance sector (not so funny, right?)
3) What has-been the hardest portion of juggling your own business ?
Mak[ing] yourself known! It’s a lot of work and I still have much to do. On the internet there are many shops, people can compare prices, products etc. This is why I try to offer rare and hard to find products and a range of reasonable price! What is also difficult is to know what will sell or not, it must be tested !
4) What are your 5 fave items in the shop right now ?
5) How do you find these awesome finds for your shop ?
I already knew some brands like Petit Pan, Vilac, Egmont toys or Kuramae before launching my shop. I spend time on Etsy, Pinterest… Sometimes, people contact me to introduce their brand. I love that because discovering new brands is my favorite part of the job!
6) Your shop is so happy – filled with bright colors and patters – all the things I love – what are your inspirations and what draws your eye when you’re looking for new products?
Thank you! I am addicted to colors and prints . When I go shopping, I am always attracted by neon colors, red, dots, stripes etc … It is the same for the shop, when I see prints and bright colors, I can’t resist ! I buy only what I really love without really thinking whether it will sell or not. I need to improve myself on that!
7) Finally, what are three things you couldn’t live without ?
Chocolate croissants, colors, and travels ! And my family of course 😉
Thank you Sonia! I can’t wait to see what fun new goodies you have in store soon!